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If your goal is to find a job, or a better one than you have now -- the
internet is the perfect place to find it.
Many people feel that placing
their resume on the internet will
not be beneficial because they are looking for
a job in their local area only. But let me
tell you from personal experience -- employees in your local area
use the internet to seek
out and find
employees. When they discover that you have spent the time to create
your
own web site, it will be "icing on the cake" in helping you get a job.
You also will be
one step ahead of
your competition. Besides, you will save a lot of money by putting up an employment web site.
To give you an example, I spent close to $200 printing and mailing resumes to advertisements
I answered in the local paper. The $200 I spent resulted in
only 11 interviews.
But when
I posted my resume on the internet and
started marketing it, I obtained
36 interviews without
spending a dime.
And all the jobs were from local employers.
To get started designing an employment web site for yourself, you have to
make sure
your resume is up-to-date and contains detailed information about your employment background.
Simply type out your resume in your favorite word processing program
and copy and paste it later in your
new web page using Netscape. To decide on the total number of pages your employment web site will be,
you
need to
determine how much information you are going to provide. Most
employment web sites
include
such details as: (a) Two different resumes (if you have a varied background).(b) The ability to download your
resume
in Microsoft Word format, (c) A brief history of
who you are, your employment goals and other personal
information you care to provide,
(d) Samples of previous work you have done (if applicable.) For instance,
if you are a secretary or office worker, you have probably designed brochures or flyers at
some point in your career.
Pick out your best work, scan it and use it as
samples on your web site.
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If your goal is to make money on the internet, you will need to focus your
energies on
designing a business web site.
A business web site can consist
of any number of related
products and services. Here are a few ideas to
help you start thinking:
1. Publish an informational product about any hobby you are involved
in, a talent you have
or anything else you know something
about. The sky
is the limit.
2. Sell a real product like chocolate chip cookies, jams and jellies or
handmade . Perhaps you are a good seamstress and
can
custom make clothing for people,
or if you work with wood, you could put
together a kit and sell it to crafters.
3. Sell a service like typing, desktop publishing, web design .
To do it),
accounting or a tax service. Perhaps you could
even provide consulting services on a subject you are knowledgeable
about and
offer your advice for a set fee. Of course there are many millions of other ideas, but whatever you do, don't
start out a
business based solely upon affiliate programs. An affiliate
program is a type of business
opportunity where you sign up with a
company to
sell their products. They ship the orders.
All you do is advertise
and try to bring customers to them. The reason I
advise against
this for
new start-up companies is because you don't have enough experience in marketing
at this point and won't
have much traffic to your web site for a while.
Without a large
amount of visitors coming to your web
site, you cannot sell
anything for these companies
and you'll lose interest in the
affiliate program. However, if you do decide to get involved with an affiliate program, select
only the programs
that ENHANCE
your own web site theme. For instance, if
you sell informational products,
it is safe to join a Barnes and Noble or Amazon
Books
affiliate program. Their products are
similar to the same thing you
are offering.
Summary
But whatever you do, before we start designing a web site for you, you
must have some type
of idea in mind of what your web
site will be about.
When you have accomplished that,
simply take a piece of paper and write out a
table of contents, which will
summarize the
information you plan to include on
your site. If you already have a company brochure,
you probably will have
most
of the information you need already written for your web page.
But,
if you don't, we'll have to spend some time putting your
thoughts together
before actually sitting down to design your first web page.
How to Select a Web Host
When you start looking for a web host, you will have many hosting plans to
choose from.
To help you understand what is meant
by all these different
plans, let me explain the ones
that are most common for the majority of hosts:
Disk Space
All web hosts will provide you with a certain amount of disk space. My
host provides from
5mg to 75mg of space for
your web pages. How many web
pages will fit into this space, you ask? Most people won't answer this
question because
some people make a web page
with lots and lots of graphics that
goes on forever and ever. While other people design a web
page with just
one graphic and a little bit of text. Because of the difference in size
between
both types of web pages, it would be
impossible to say that a certain
number of web pages
will fit in the 5mg, 10mg or 20mg of web space you purchase.
However,
as a general rule of
thumb, I estimate 10-15 web pages per megabyte of
space. (But don't hold me to that estimate.) Therefore,
if you
purchase 5mg, you can probably get about 50-60 web pages in it without going
over. My suggestion, if you are running a
small business, is to purchase at least 20mg of space
from your host.
I ran on .com for 2 years
with this amount and I never exceeded the limit.
POP Email Accounts
When you purchase web space from a host, they normally supply you with extra email addresses
so you can send and receive
mail from your web site. At my
web site for instance, I can have up
to 75 email addresses but, of course, I
don't use them all.
What I do use are: webmaster@ptweb.com, ezine@ptweb.com,
info@ptweb.com, and techsupport@ptweb.com.
Autoresponders
Auto responders are just like fax-on-demands. When someone sends an
email to your auto
responder, they will get an automatic
message back without you
doing anything. For instance, if you send an email message to if@ptweb.com,
you will get a message back
that tells you I received your email and will be responding shortly. This helps to let people
know
I received their email
and to wait for me to respond to it. The auto responder message
is sent
without my knowledge.
It is done automatically, just like a fax-on-demand
and most
hosts provide them free of charge.
Detailed Web Statistics
It is important to make sure the host you select provides you with detailed
web statistics.
This way, you can go into a master menu
and check to see
how many visitors have come
to your web site, which pages they looked at and
where the visitor came from.
If you are
running a business on the
internet, this information is invaluable because it helps you to fine
tune your
marketing strategies
which are detailed in my marketing book sold separately
.
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